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Irene Martinetti is Sustainable Mobility Manager at the World Business Council for Sustainable Development. She runs WBCSD’s Sustainable Urban Mobility project “SiMPlify”. SiMPlify is designed to help cities deliver sustainable mobility systems in close consultation with their citizens, public and private sector stakeholders. SiMPlify indicators and methodology are being deployed in cities in Australia, Brazil, China, France and the Philippines, as well as being deployed in 50 cities in Europe after being adopted by the European Commission.