MOBILITY AS A SERVICE (MAAS), A CITIZENCENTRIC MOBILITY
FROM THE MINUTES 2018
"The cities have to become the instigators of change - and the city itself has to have a vision for this change." - Catherine Kargas
SEVEN CHALLENGES TO MAAS
1. Data sharing: Today, data is power. Will businesses be willing to share those assets with competitors?
2. Back-office integration: Who runs the day-to-day operations?
3. Ownership of the customer: Individual companies — from fleet managers to taxi services — will be concerned with the health of their own enterprise and the retention of their clientele.
4. Branding: The current system consists of many private companies, each with their own identity. A unified mobility model will require a new branding model altogether.
5. Lack of understanding: If you stopped a stranger on the street and asked for their thoughts on MaaS, you would most likely get a blank stare in return.
6. Lack of collaboration: Today, the transportation landscape is made up of many independent companies. To implement the vision of MaaS, these parties will have to work as one.
7. Lack of proven implementations: Without case studies to rely on, cities will have to take a leap of faith and be open to trial and error.
The first step in any movement toward MaaS is getting the conversation going. At your next dinner party or backyard BBQ, strike up a conversation about the future of urban transportation.