MOBILITY AS A SERVICE (MAAS), THE ANSWER TO NEW CHALLENGES
FROM THE MINUTES 2018
On average, a car costs $30,000 and is used less than 5% of the time. With the objective of providing a convenient and affordable alternative to car ownership, MaaS Global launched Whim in Helsinki in 2016. The first MaaS app of its kind, it had over 20,000 downloads within the first three weeks of launching. Today, it has close to 50,000 users, who can choose between using the app’s pay-as-you-go system or monthly plans to access taxis, public transport, car services and bikesharing.
THREE ECONOMIC ADVANTAGES TO MAAS
1. Reduction in traffic: With fewer car owners, there will be fewer cars on the road.
2. Investing in the local economy: Every time a car is purchased, buyers’ purchasing power is displaced from the local economy. MaaS presents an opportunity to put that money back in citizens’ pockets.
3. Job creation: With a spike in carsharing, taxis, public transit and other mobility services, local jobs will be generated.
“MaaS involves multiple stakeholders that are also in the private sector,” says Ali Haloui. “The idea is getting everyone to work together on those common objectives.” By bringing the public and private sector together under one common goal, a new vision for mobility could be actualized.
"Something needs to really compete with the dream and the freedom of car ownership." - Sampo Hietanen
WHAT IS MAAS ?
Mobility as a Service aims to consolidate all modes of transport — bikesharing, carsharing, taxis, public transit — into one unified mobile service within a single app. Tied to a unified payment platform, users can easily weigh their transit options and make economically and environmentally conscious choices.