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Michael Roeth is the Executive Director of NAFCE, the North American Council for Freight Efficiencyy, and leads efficiency operations in trucking for the Rocky Mountain Institute/ Carbon War Room. He has 30 years of experience in the utility vehicles sector. He specializes in adapting the collaborative technologies of “green” trucks into the wider world. He serves on the Committee on Technologies and Approaches for Reducing the Fuel Consumption of Medium and Heavy-Duty Vehicles of the National Academy of Sciences, is an Energy Merit reviewer for the SuperTruck programs and served as Chairman of the Board for the Truck Manufacturers Association.