THE FUTURE OF CAR OWNERSHIP, FLEET MANAGEMENT AND RELATED SERVICES
FROM THE MINUTES 2018
What if houses had no driveways? If parking lots became greenspaces? If traffic was a relic of the past? With a new generation less likely to own a car than their predecessors and the soaring popularity of ridesharing, bikesharing and carsharing, this vision could soon become reality. However, there are some major hurdles companies and governments will have to overcome first.
CRACKING THE CARSHARING CODE
There are two types of drivers :
- Loves to drive
- Would rather own a car
- Doesn't use public transit regularly
- Drives out of necessity
- Would rather share a car
- Uses public transit
If carsharing companies are to win them both over, there are certain kinks they’ll have to work out first. Movin’On participants proposed resolutions to some of the industry’s most common obstacles. According to Remi Desa, “China is becoming the biggest consumer of electric cars, and a lot of that was driven by the regulation that the Chinese government has put in to incentivize people to buy electric.
Challenge → solution
- I don’t want to wait for a bus, a car, a bike
or a cab to become available. I want it now. → Utilize artificial intelligence to anticipate user behaviours, pre-position vehicles and predict needs.
- I want a one-stop shop that offers a full
spectrum of transportation options and understands my unique needs. → Set up personal profiles that track behavioural patterns of users and create a transport aggregator to offer a variety of transportation options, plus cost analysis. AI will learn user preferences over time, with use.
- I want to be able to hop into the car
spontaneously, as easily as jumping into the car in my driveway. → Establish loyalty programs or premium accounts, where users are rewarded with VIP access or can pay more for guaranteed transportation at any time.